LORD&LADIES

Overview

We created a bold and playful ad campaign for a company offering land certificates in England that grant the titles of Lord or Lady. The videos celebrate individuality and challenge traditional notions of nobility with a fresh, modern twist.

Challenges & Approach

The campaign focused on creating high-impact visuals in a studio setting with vibrant, contrasting backdrops. Each scene featured striking models with strong personalities—like a tough, streetwise woman from Manchester holding her certificate—juxtaposed with bold captions such as "She is a Lady." This contrast between contemporary attitudes and classic titles emphasized the campaign’s humorous and empowering message.

The result

The series of videos delivered a visually striking and cheeky campaign that resonated with a wide audience. By blending modern aesthetics with a touch of irony, the campaign showcased how anyone can embrace their unique identity while earning the title of Lord or Lady. Fun, memorable, and eye-catching, it perfectly captured the spirit of this quirky offering.